Building & Licensing a Global Brand: A Jack Daniel's Case Study

Featuring David Gooder, Managing Director & Chief Trademark Counsel

Jack Daniel’s has built a globally iconic brand, which includes the world’s largest trademark licensing program for a distilled spirit brand and a robust brand protection effort. In this Anaqua Leadership Webinar David Gooder, Managing Director and Chief Trademark Counsel, takes you on a journey into how Jack Daniel’s weaves together trademark protection, brand protection and licensing to help keep the brand healthy and growing after so many years. He describes the ways his IPR group interfaces with their many internal clients & external partners, why a brand might want to create a licensing program, how they protect their brand in a multi-national environment, and some of the challenges and best practices they’ve learned along the way.

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